CV
brand strategy & positioning
global brand steward
product and portfolio marketing
platform and IP development
creative operating models
integrated marketing & retail
team and culture building
experiential brand platforms
brand architecture
creative direction
creative strategy
licensed & partner brand execution
insights and innovation
thought leadership
franchise development
creative problem-solving
executive story-telling
innovation
digital and social media
customer strategy
mentorship
sports & sports marketing
toys & blasters
general badassery
Senior brand leader who builds integrated growth systems by aligning brand, product, and go-to-market execution. Known for co-leading the design of brands and operating models that succeed through narrative, trust, & experience based on what most effectively drives growth. Brings clarity to positioning, designs scalable systems, and increases speed to market through modern ways of working. Trusted partner to CEOs and executive teams, translating strategy into brand platforms, launches, experiences, licensed consumer product initiatives, new business pitches, and measurable outcomes.
HASBRO, INC.
GLOBAL HEAD OF BRAND CREATIVE, Toy | 2025 – present
GLOBAL SENIOR DIRECTOR OF BRAND CREATIVE, Flagship & Growth Brands | 2021–2025
Senior leader accountable for brand strategy, positioning, creative development and execution across the Hasbro Toys global portfolio. Own how toy brands show up across product, packaging, marketing, retail, digital, experiential channels, licensed consumer products, new licensor business pitches, and partner activations. Lead global brand and creative leaders, building an organization designed to scale.
Brand & Portfolio Leadership
• Led strategy, brand architecture, and integrated execution for flagship and growth brands including Nerf, Peppa Pig, My Little Pony, Play-Doh, Transformers, and new IP.
• Rebuilt toy brand positionings and foundations, aligning product strategy, marketing, retail, content, licensed products, new licensor opportunities, and partner initiatives globally for stronger awareness and distinction.
• Drove go-to-market execution across brand and product launches, campaigns, retail environments, partnerships, licensed consumer product collaborations, and new licensor business pitches.
• Launched and expanded core franchises into live experiences, digital platforms, and partner collaborations, reaching millions of new consumers and extending brand relevance beyond traditional toy aisles.
Organizational & Operating Model Impact
• Co-led a 10-week global transformation with The Hackett Group to design the future-state Brand Creative operating model, repositioning the function from a service provider to a strategic growth partner.
• Partnered with executive leadership through formal readouts and working sessions to align on structural, process, and behavioral change across global teams.
• Led redesign of strategic planning, intake, asset development, and approval workflows, reducing duplication, clarifying ownership, and accelerating time to market by 3+ months.
• Championed modern ways of working, including early adoption of AI-enabled tools, and led rollout of enterprise workflow orchestration and DAM enhancements across global creative hubs.
NATIONAL FOOTBALL LEAGUE
BRAND & CREATIVE DIRECTOR | 2019–2021
ASSOCIATE CREATIVE DIRECTOR | 2011–2019
Owned brand strategy, systems, and execution for the NFL’s next-generation audience and marquee events, leading creative teams and cross-functional stakeholders and reaching tens of millions of fans globally across broadcast, digital, experiential, and partner channels.
Brand & Go-to-Market Leadership
• Modernized the NFL brand system to support audience growth and adoption across media, content, digital platforms, licensed products, new licensor opportunities, and partner activations.
• Led marquee events brand creative platforms spanning city-wide environments, overseeing campaigns, media, broadcast, fan experience, and partner initiatives.
• Led a Super Bowl LIV cultural collaboration with Wynwood Walls, generating tier-1 earned media including New York Times, broad local and league-wide coverage, and sell-out demand for exclusive artist merchandise, while embedding the NFL authentically into Miami’s cultural landscape.
• Co-created brand strategy and design for NFL Media headquarters in Englewood, creating a permanent, high-visibility brand environment experienced daily by employees, national broadcast talent, partners, and visiting stakeholders.
• Served as brand lead for legalized sports betting, enabling new products, partnerships, and revenue streams.
Portfolio & Team Leadership
• Led team rebrands and uniform redesigns in partnership with club ownership and Nike.
• Built international brand systems adopted across Mexico, Europe, Asia, and Australia.
• Designed scalable creative systems that improved efficiency while elevating quality.
• Recognized as a strong people leader with a track record of developing senior creative talent.
MOLLIE WILKIE DESIGN
FREELANCE CREATIVE DIRECTOR —— 02/2001 – 08/2023
CLIENTS: Houston Texans, Orlando Magic, National Women’s Soccer League, Whole Foods Market, Costco, Keep Cool Designs, Saveur Magazine, Y&R Chicago
New business • Project management • Client relations • Creative strategy • Brand Strategy • Copywriting • Budgets • Events • Briefs
WHOLE FOODS MARKET
SENIOR ART DIRECTOR —— 08/2006 – 02/2008
Marketing collateral and promotions • Store Décor • Manage and mentor store artists • Environmentally friendly printing and production • Photoshoots • Creative Strategy • Reusable Bag design • Menu design • Creative Management
EARLY CAREER HIGHLIGHTS
SENIOR ART DIRECTOR - Y&R | Chicago, IL
Miller Brewing Company, Barilla, and Sears
ART DIRECTOR – Hadrian’s Wall | Chicago, IL
Illinois Department of Public Health, Hewitt Associates, and Harvard Business Review
ART DIRECTOR – Arian, Lowe & Travis | Chicago, IL
Loyola University Hospital, Illinois Dept. of Public Health
ART DIRECTOR – The Leap Partnership | Chicago, IL
Michelob Light and Hardees
EDUCATION
Washington University in St. Louis, MO
BFA, Advertising, Design & Graphic Communications